Revenue Fusion³ helps b2b marketing executives align marketing investment to sales plans with marketing strategy, execution, and operational services. We help you use customer experience management to drive new logos, accelerate deals, and close more opportunities in the sales pipeline. We help marketing leaders plan and execute key initiatives including marketing campaigns, product launches, and sales initiatives.

Improving People

We help you:

• Determine the optimal balance between headcount, freelancers, and agencies to generate the fastest possible revenue growth.
• Define your team requirements, recruit, hire, onboard, grow, and retain top marketing talent to achieve company goals.
• Plan skills development to keep your capabilities current with your competitors.

Optimizing Processes

We help you:

• Understand and improve the key processes, systems, and metrics needed to increase the quantity and quality of relationship and opportunity pipelines.
• Partner with sales teams to plan and implement an integrated account-based management (ABM) program.
• Create a sustainable content marketing program leveraging your subject matter experts and customers to generate high-quality knowledge sharing.

Leveraging Technology

We help you:

• Align your sales process with marketing tools and technologies to keep your sales team engaged, increasing efficiencies to deliver best-in-class customer experience.
• Get the most out of your existing technologies and integrate systems to increase process efficiencies.
• Build a marketing technology stack appropriate for your revenue objectives and company maturity.

Our expertise includes:

Marketing Management

• Marketing Strategy
• Marketing Planning
• Marketing ROI

Account-Based Marketing

• Strategy & Planning
• Functional Design & Development
• Program Implementation
• Program Optimization

Demand Generation

• Strategy & Planning
• Functional Design & Development
• Program Implementation
• Program Optimization

Content Strategy

• Strategy & Planning
• Functional Design & Development
• Program Implementation
• Program Optimization

Marketing Operations

• Functional Design & Development
• Planning and Budget Management
• Measurements and Analytics
• Data Management
• Marketing Technology Stack