Launching Your B2B Company in the US

You have a differentiated B2B product, referenceable customers, and funding and you believe your product can be successful in the US. You want to find out, but you are concerned about the risks involved in entering the US market – as you should be.

The risks include:

  • Americanizing your product, sales process, support and US presence, including
    • Language
    • Colleterial material
    • Security
    • Business process & culture
    • US location, bank account
    • Legal & finance support
  • Only creating a sales plan when a business plan is needed
    • Ensure the business planning expertise is available
    • Do not hire a sales leader too early
  • Financial
    • Inhouse
      • The first-year cost of hiring a sales leader and launching the US market can be at least $500K up to???
      • You are then highly dependent on the quality of that person. Does he/she have successful experience in
        • Launching a product? From a foreign country?
        • Marketing?
        • The business aspects?
        • And sales?
      • If not, you may spend $ and valuable time and still not know if your product is viable in the US market.
    • Outsourced to Fusion3
      • The first-year cost is a fraction of the inhouse cost.
      • The time-to-market is less.
      • And Fusion3 has the functional skills to design, launch and execute.
High level view of the Fusion3 US launch process

Fusion3 Solution – Program Options

  • #1 Appointment Setting – for your sales professional(s)
    • Appointments are set for your corporate sales professionals and/or your US sales professionals as you hire them.
  • #2 Appointment Setting & Demo
    • Appointments set for Fusion3 to do Demo or Presentation.
    • Fusion3 executes Demo or Presentation, collect information.
    • Then transition relationship to your sales professional(s).
  • #3 Appointment Setting
    • Appointments set for Fusion3 to do Demo or Presentation.
    • Fusion3 executes Demo or Presentation, collect information.
    • Fusion3 then manages the nurturing and closing process.
    • Then transitions relationship to your customer success professional(s).