Revenue Fusion³ helps b2b product and service owners with market, competitor, and customer research allowing delivery of differentiated offerings. We help you develop customer-centric messaging that resonates with buyers. We help you to implement a full-circle feedback process using customer, sales, and service data to drive offering strategy decision making.

Improving People

We help you:

• Define clear go-to-market roles and responsibilities directing everyone to row in the same direction.

Optimizing Processes

We help you:

• Create a persona-based go-to-market process.
• Use a well-defined process for product and service launches.
• Identify the breakdowns in your pricing process that are causing lost deals, over-discounting and other challenges.

Leveraging Technology

We help you:

• Create executive dashboards to monitor the market acceptance of your offerings.
• Implement a voice of the customer (VOC) program with net promotor scoring (NPS).
• Implement technology for a sustainable competitive intelligence program that goes beyond saved searches and RSS feeds.

Our expertise includes:

Market Research

• Market Analysis
• Distribution Strategy
• Offering Portfolio

Competitive Intelligence

• Competitive Analysis
• SWOT Analysis
• Win/Loss Analysis
• Voice of the Customer Research
• Sustainable CI Program

Market Differentiation

• Value Proposition Development
• Positioning Development
• Messaging Development

Target Buyers

• Buyer Personas & Insights
• Buyer Journey Design

Offering Portfolio

• Offering Strategy, Design & Execution
• Offering Development
• Go-To-Market

Offering Management

• Pricing & Packaging
• Offering Innovation & Lifecycle Process
• Product Owner Roles, Responsibilities & Structure