Market & Offering Strategy Consulting Services

Revenue Fusion3 helps b2b product and service owners with market, competitor, and customer research allowing delivery of differentiated offerings. We help you develop customer-centric messaging that resonates with buyers. We help you to implement a full-circle feedback process using customer, sales, and service data to drive offering strategy decision making.

Improving People

We help you:

  • Define clear go-to-market roles and responsibilities directing everyone to row in the same direction.

Optimizing Processes

We help you:

  • Create a persona-based go-to-market process.
  • Use a well-defined process for product and service launches.
  • Identify the breakdowns in your pricing process that are causing lost deals, over-discounting and other challenges.

Leveraging Technology

We help you:

  • Create executive dashboards to monitor the market acceptance of your offerings.
  • Implement a voice of the customer (VOC) program with net promotor scoring (NPS).
  • Implement technology for a sustainable competitive intelligence program that goes beyond saved searches and RSS feeds.

Our expertise includes:

Market Research

  • Market Analysis
  • Distribution Strategy
  • Offering Portfolio

Competitive Intelligence

  • Competitive Analysis
  • SWOT Analysis
  • Win/Loss Analysis
  • Voice of the Customer Research
  • Sustainable CI Program

Market Differentiation

  • Value Proposition Development
  • Positioning Development
  • Messaging Development

Target Buyers

  • Buyer Personas & Insights
  • Buyer Journey Design

Offering Portfolio

  • Offering Strategy, Design & Execution
  • Offering Development
  • Go-To-Market

Offering Management

  • Pricing & Packaging
  • Offering Innovation & Lifecycle Process
  • Product Owner Roles, Responsibilities & Structure