Go-to-Market Transformation
Overview
Revenue Fusion3 provides growth-focused and profit-centric consulting and execution services to small and medium-sized Legal Tech and Regulatory Tech B2B SaaS businesses. Our approach not only addresses high-level strategic goals but also uncovers critical foundational execution barriers, such as misaligned product-market fit. We help CEOs transform their businesses to achieve improved profitability, sustainable growth, competitive strength, and strategic clarity.
Our clients typically engage us at pivotal inflection points, including:
- Accelerating growth and profitability
- Expanding into new markets or customer segments
- Raising additional capital or preparing for exit
- Evaluating, integrating, or maximizing value from acquisitions & strategic investments
Business Challenges We Address
We work with leadership teams to address a range of common growth and execution challenges:
- Flat or declining revenue
- Flat or declining profitability
- Failing to meet investor expectations or board level outcomes
- High customer acquisition cost with poor conversion return
- Ineffective competitive positioning in an evolving landscape
- Missed funding milestones due to poor operational readiness
- Unclear product fit or inconsistent customer messaging
- Fragmented or underperforming sales processes
- Lack of visibility into function-level performance and key metrics
- Unscalable team structures and unclear accountability
- Misaligned pricing models reducing margin or deal quality
- Inefficient handoffs between product, marketing, and sales
- Operational complexity following investment or acquisition
- Technical leadership gaps or poor roadmap execution
- Inadequate preparation for strategic exit or capital raise
- Market expansion efforts that fail to gain traction
How We Work: Fusion Transformation Framework (“FTF”)
Our engagements are typically executed in a three-phase process that aligns directly with client goals:
As Is Analysis
- Establishes the current operational, financial, and GTM baselines
- Uses our Fusion Transformation Framework (FTF) to systematically assess functional interdependencies and their impacts on overall business performance
- Identifies gaps, inefficiencies, and execution barriers
To Be Design
- Identifies the problems and blockers that prevent clients from achieving their defined goals
- Develops options and recommends solutions to resolve these barriers
Transition Plan
- Maps the path from As Is state to the desired To Be state
- Provides detailed action plans, accountability structures, and key milestones
- Optionally includes ongoing support in execution to ensure sustained momentum
We deliver (examples)
- SWOT and functional assessments
- Transition Plans (Execution Maps)
- Operational “To-Be” Models
- Financial “To-Be” Models
- Optional Execution Support
- Optional Board/Investor Reporting
Revenue Fusion3 Expertise
James Smith and Bob Gomes lead our GTM Transformation & Related Services. They have 5 decades of executive and management experience in the legal-tech and reg-tech business sectors. What sets them apart?
- They bring combined operator, buyer, and vendor-side experience across some of the most complex and competitive environments in legal-tech and reg-tech
- They have owned P&L, executed turnarounds, and won competitive RFPs by executing from the inside, not just consulting from the outside
- They know how to bridge the gap between technical execution and commercial outcomes, having worked as CEOs and directors and sat across the table from investors and boards
They focus only on what matters: clarity in execution, measurable ROI, and driving outcomes that align with the priorities of CEOs and their investors.
Ready to Get Started? Every engagement begins with a no-charge introduction call and mutual fit assessment (up to two sessions).