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10 Tips for Better B2B Buyer Personas

Developing better B2B buyer personas will only help improve the focus, quality, and results of your marketing programs. Each of the following tips could easily be full-length articles. I have instead provided short common-sense tips to help your job just a little easier. #1 – Consider if you should hire an expert If you have […]

Death of “Susan,” a B2B Buyer Persona

The buyer persona season is upon us. For many companies, it is the beginning of a new fiscal year and the annual sales kick-off meeting is rapidly approaching. Marketing will be tasked with blowing the dust and cobwebs from their buyer personas. At the sales kick-off, the buyer personas will be included on a few […]